About

Inspired by the 40% rule

and a wakeup call from personal loss, Domini looks for fun in her life whilst pushing herself and her clients in their business. Her mantra “I get to do this” is a means of channelling her energies both mentally and physically to find more than the average 40% capacity. And that is what she can do for you.

We support our clients to find their power and grow their businesses in ways they may not have thought about so they can achieve more."

Domini Atkin, Owner.

Let’s find more.

Did you know that the 40% rule is a mental toughness technique used by Navy SEALs?
It states that when you feel you’re done, you’re actually only 40% done; the brain is wired to protect us from uncomfortable situations by making us feel exhausted or convincing us of limiting beliefs. This is Domini’s starting point to creating meaningful change for her clients.

Don't limit yourself.

Noregrets

Don’t let life pass you by, just do it. We will give you the encouragement to take the next step.

Workhard

Be prepared to get your head down to find that extra mile. You will have the support to work at your full capacity.

Channelyourself

Success comes when you get out of your comfort zone and embrace the mental challenge. We will give you the inspiration and the mental space to truly focus.

It's thesimple things

Don’t make life too complicated, take a break to gain some perspective. Your business will feel more manageable and straightforward with Limeflower.

We getto do this

Remember how lucky you are when you are able to do what you enjoy. We want you to fall in love with business all over again.

Havesome fun

It’s important to find balance and the fun side in life too. Whilst working hard and focusing, we want your business dealings with us to be enjoyable.

Let's go beyond that

Limeflower was started by Domini Atkin in 2005.